#25-226 - Sales Representative, Wildfire Home Protection & HOA Programs

The Sales Representative (Direct-to-Consumer) will be responsible for generating new revenue by
selling the company’s Wildfire Home Protection (WHP) plans directly to individual homeowners, HOA
programs, and community associations in wildfire-prone areas in California and markets in other
Western States. This role is essential to building market share, increasing brand recognition for
Capstone Fire & Safety Management and ensuring homeowners’ and associations’ satisfaction.
The sales representative will manage the full consumer sales cycle, from lead generation and
qualification through closing sales of wildfire protection services in the WHP plan and HOA program,
primarily focused in California markets within 100 miles of Capstone Fire and Safety Management
stations with a sales cycle, in the case of WHP, that can be completed in hours or days, allowing for
immediate success. A key metric of success will be the enrollment and retention of homeowners'
memberships through autopay in the WHP plan and association renewals in the HOA programs,
ensuring a steady long-term book of business. As the program proves successful, the program will
broaden markets in other Western States.

*This is a remote position

This position will require strong interpersonal skills, consultative selling techniques, and the ability to
thrive in a performance-driven environment dedicated to proactive wildfire risk mitigation. This position
offers a lucrative, uncapped compensation package tied to the success of the business, rewarding top
performers for driving growth.

• 
  Position Essential Functions
  ● Proactively engage in outside and inside sales activities focused on direct-to-customer
  markets within Capstone’s wildfire protection service areas in California, targeting properties
  within 100 miles of the company and then more broadly in other Western State markets as
  the program expands
  ● Generate, qualify, and convert leads into paying homeowners using a mix of outbound calls,
  digital engagement, community wildfire safety events, and referrals, leveraging a rapid sale
  cycle that can close in hours or days
  ● Generate, qualify, and convert leads into paying associations using a mix of outbound calls,
  digital engagement, homeowner association events, and referrals
  ● Develop and implement consumer-focused sales strategies designed to meet or exceed
  assigned revenue goals for the wildfire protection plans and HOA programs, promoting
  autopay memberships, re-enrollments for WHP plans, and renewals for HOA programs
  ● Conduct needs assessment with prospective homeowners and HOAs to match wildfire
  protection services, including home inspections, long-term fire-retardant applications, 24/7
  monitoring, and professional fire response to individual and/or HOA property risk and needs
  ● Prepare and deliver compelling presentations and proposals that effectively communicate
  the value of Capstone's proactive wildfire protection and response services and HOA
  programs, emphasizing preseason preparation, ego-safe retardant applications, dedicated
  firefighting crews, and the convenience of autopay memberships
  ● Negotiate and close sales agreements in a professional and timely manner for annual
  protection plan subscriptions, ensuring re-enrollment and autopay for seamless renewals for
  WHP plans and renewals for HOA programs
  ● Maintain accurate and detailed records of leads, activities, and opportunities in the CRM
  system, including tracking autopay membership re-enrollments and HOA program renewals
  ● Meet regularly with sales leadership to review pipelines, refined strategies, and align with
  Capstone's mission to provide proactive wildfire protection
  ● Stay informed on wildfire risk, regional fire history, industry trends, competitor offerings, and
  consumer behaviors to adjust approaches accordingly
  ● Build and maintain long-term homeowner and HOA relationships to drive referrals and
  repeat business for annual renewals of protection plans, supported by the reliability of
  autopay memberships
  ● Consistently represent the organization in a professional, ethical, and homeowner-centric
  manner aligned with Capstone's commitment to safety and preparedness
  ● Meet or exceed individual and team activity metrics, sales quotas, and homeowner
  satisfaction standards

Position Qualifications
Required:

• 
  ● Bachelor's degree in business, marketing, communications, or related field, or equivalent
  work experience
  ● 1-3 years of direct-to-consumer or B2C sales experience, preferably in home protection,
  HOA, insurance, or wildfire-related services
  ● Proven track record of meeting or exceeding sales goals in a performance-driven
  environment
  ● Strong communication, negotiation, and relationship-building skills with the ability to explain
  technical wildfire protection services clearly to homeowners and HOA stakeholders
  ● Core competencies for this position include results-oriented, business acumen, persuasion,
  influence, problem-solving, organizational skills, presentation skills, and team collaboration
  Preferred:
  ● Advanced experience with Salesforce CRM platform, including custom objects, reporting,
  email campaigns, and automation features
  ● Strong understanding of wildfire home protection and mitigation solutions, technologies, and
  industry best practices
  ● Knowledge of fundamental fire science principles and how they apply to residential fire
  protection
  ● Familiarity with Firewise Communities program guidelines and implementation strategies
  ● Working knowledge of CAL FIRE recommendations for home hardening and defensible
  space requirements
  ● Understanding of wildfire risk assessment methodologies and mitigation planning
  ● insurance industry knowledge, particularly as it relates to wildfire risk assessment,
  underwriting, and claims processes
• 
  Position Conditions
  ● While performing the duties of this job, the employee is regularly required to talk, hear, and use
  hands and arms to operate office equipment. The employee must occasionally lift or move up to
  25 lb, such as marketing materials or equipment for community events. Vision abilities required
  include close vision, distance vision, peripheral vision, and the ability to adjust focus.
  ● This position requires moderate travel with the assigned region in California, within 100 miles of
  Capstone's stations, and more broadly, in Western State markets, as the program expands, to
  meet with prospective and existing homeowners and/or HOAs at their properties or community
  events to discuss wildfire protection needs
  ● This job operates in a professional office setting and in field environments when meeting
  homeowners and HOAs. Standard office equipment such as computers, phones, photocopiers,
  and CRM software are routinely used.

Position Disclaimer
This position description in no way states or implies that these are the only duties to be performed by
the employee occupying this position. Employees will be required to follow any other job-related
instructions and to perform any other job-related duties required by their supervisor. This document
provides an overview of the position currently available and is not an employment contract. RMF
reserves the right to modify position responsibilities or position descriptions at any time. Employment
with RMF is at-will and either party can terminate the employment relationship at any time with or
without cause and with or without notice within the confines of federal and state law.

RMF provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination
and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics,
protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal,
state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement,
promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.